Staci Perry has turned a life-long passion for knitting into Very Pink Knits – one of the top knitting channels on YouTube. She combines her skills as a knitwear designer and knitting teacher to create video tutorials that ease knitters into advanced techniques, such as socks, sweaters, cables, and colorwork knitting.
In this episode we not only talk about Staci’s YouTube channel, but how she has created multiple revenue streams, and turned it into a very impressive business. Sometimes a YouTube channel is just the tip of the iceberg and there are a lot of interesting things going on beneath the surface. The things Staci is doing can be applied just about any subject.
- Why consistency is more important than going viral
- How to focus on a topic and narrow down your niche
- Why the right niche can lead to greater revenue
- How to get sponsors
- Striking the right balance between free and premium content
- the problem with plagiarism
VIDEO: YouTube Case Study
A video case study about the VeryPink channel made by YouTube:
VIDEO: How To Ruin Thanksgiving
Here’s a video we worked on together at the YouTube Space a few years ago. This was one of our assignments for the YouTube Creator Accelerator Program. We had less than 2 hours to shoot it.