Tom Martin is the creator of faqtube.tv which is packed with free YouTube advice. But that’s just the project he works on in his spare time. Today, we’re going to talk about his day job. For over 5 years Tom has been Video Optimization Expert on the YouTube Team at the BBC.
This means he has optimized over 20 videos a week for the past 4.5 years and has had access to data from thousands of videos across multiple genres and subjects. This gives him insight and perspective into YouTube optimization that very few people have.
In this interview we talk about
- What it’s like to optimize videos and channels for major brands like Top Gear and Doctor Who.
- We’ll dig into the mysterious brain of YouTube – The ALGORITHM
- We’ll also discuss common mistakes he sees YouTube creators make.